The core user trap and how optimising for them kills Inclusivity
November 14, 2025

Over the past few years, I’ve led growth product teams focusing on retention and growing daily active users (DAU). Working on a myriad of challenges aimed at widening access to a global audience has deeply reshaped my understanding of inclusivity and what it truly means to...

When we touch a hot stove, we quickly remove our hands and learn never to touch it again when it’s hot.





Microservice architecture has become the new model for building modern-day applications. While decoupled services are easy to scale and manage, increasing interactions between those services have created a new set of problems. It’s no surprise that debugging was listed as a major challenge in the
We’re in the fourth industrial age, where data is accumulated, collated, analyzed, and interpreted at lightning-fast speeds. Highly competitive